Silkin Management Group clients, primarily health care offices in the dental, optometric and veterinary fields, often come to us with a desire to increase their number of new patients. In order to accomplish this we have numerous successful marketing actions that Silkin Management Group consultants implement with their clients. The most successful and lowest cost of these actions is internal marketing.
The first step of any marketing program is to survey your existing patient/client base. Surveys save you time and wasted marketing efforts. By properly utilizing surveys you will not be shooting in the dark when implementing marketing ideas. You won’t be left wondering what brought people into your practice in the first place or why they didn’t come back. You will know what your patients/clients need and want so that you can provide just that.
Have you ever come up with a great new idea, implemented it, and when nothing significant or productive occurred as a result, find your self wondering what went wrong?
Have you wondered why new patients/clients may have dropped off even though you are doing the same things you have always done for years and years? It might well be that the things you’ve been doing for years are no longer appropriate.
These examples are likely due to a failure to survey and find out what your patients/clients need and want. There are answers to problems that you cannot get from any source other than your patients/clients themselves. Surveying your patients/clients can give you valuable disclosure on what they like, dislike, want, will accept, etc. From the information obtained from surveys you can identify what is effective and what is not.
Thus the marketing motto of “know before you ‘go’ ”.
Silkin Management Group consultants provide their clients with sample surveys so they can truly find out what their patient and client base considers important and uses this data when marketing for new patients.
If you’d like more information about how Silkin Management Group can help increase your new patient numbers, visit our website at www.silkinmanagementgroup.com
Bill Hickey
Silkin Management Group Consultant
